Launch Sequence
Elite Circle Email Sequence
Three emails across the January 2027 launch. Preview each to your inbox, or send to all existing students.
Spots remaining in the Elite Circle
Used in Email 2's scarcity headline
The Studio Has Evolved
Subject: "I did this for you"
Reveal the studio upgrades (floor, AC, entrance, lighting, champagne). Introduce the Elite Circle concept, reveal membership tiers, and announce the grandfather offer for existing students (Jan–Mar).
Scarcity + Social Proof
Subject: "Only [N] spots remain"
Scarcity wave with genuine spot count. Student testimonials about the upgraded experience. Spotlight the recording library and app rewards as member privileges.
New Year Welcome Soirée
Subject: "You're invited: New Year Welcome Soirée"
The designed Peak. Invitation to the first class of the new format — champagne, new floor, curated room. Photos and video from this night become social proof for the rest of the year.
Messaging Pillars (in order)
The upgrade you made for them — "I've spent the last months elevating the studio into something special — for you."
The small-circle promise — "A limited number of students. Even leads and follows. Personal attention every week."
The experience, not the class — champagne, curated room, practice library, rewards app.
The invitation — "I'd love for you to be part of this circle."
LatinDance.app by Josie Neglia
"You are a great dancer, not by your fancy steps, but by your ability to passionately connect to another human being"
~ Josie Neglia